Typical marketing plans require marketers to assess their own sets of resources, evaluate the marketplace, determine their target market(s), and then create a set of reasonable objectives (goals) with an accompanying set of appropriate strategies and tactics to reach those objectives. For this assignment, you will create a simplified marketing plan for your own personal and/or professional brand, i.e., “Brand You.” This could in itself be a daunting task, but fortunately, most of this has already been completed by you for you in previous class assignments. Content: • Submission includes all sections and is a cohesive marketing plan. • Includes 1-page figure/chart/image for marketing plan timeline and 1-page figure/chart/image for how strategies are connected to your objectives. • Appendix includes the complete Product/Audience Match Strategy assignment and the complete Personal Marketing Strategy assignment, both of which follow their respective instructions. Using the three assignments already done, paper should be 3 pages worth of content single spaced, plus 2 pages of timelines explained in parts 5 and 6. Lastly, three previous assignments should be appendix in the end.
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