Sme product development | Management Project

  

Project:- SME product development

Project Brief 

Company X is a SME providing food products to the catering trade. In order to help ensure a competitive level of service the company is considering the suitability of creating an app for their customers to use. However, the development of an app is outside the company’s specialism and will require an investment of scarce resources. Therefore, the company is looking for a consultant to undertake a scoping study to help determine the requirements of the project.

Background

In the current business environment mobile devices have become the focal point in a range of sectors such as Hotels & Restaurants, Travel & Holiday Providers, Ticketing Sites, Banks & Financial Institutions, etc. These companies have found mobile apps to be a great way to increase both sales and visibility for their respective businesses.

Key Facts:

  • People are spending more      time online today in comparison to any other media
  • Time spent per day on      mobile phones has increased about 575% in just 3 years
  • About 62% of the world      population can change their mind about the brand, if the brand provides      opportunities for mobile access, mobile apps or purchase goods and      services via smartphone.
  • About 80% of the time      spent on mobile phones is spent using apps
  • Mobile Apps provide a      user experience which ‘Responsive Websites’ are unable to offer.
  • ‘Internet of Things’ devices      are mobile apps centric (business2community.com,      2015)

“Therefore, mobile apps are becoming the dominating form of digital interaction, and customers / consumers in today’s world are on the move and using mobile application platforms to get there. Also, whether they use mobile phones, tablets, Smartphone, they have all the information they require and that’s why mobile apps are extremely essential in today’s business environment”. 

“Mobile apps are not just for the B2C Market.  Apple’s iOS is becoming the most popular platform for enterprise app development – with 53.2% of developers picking iOS for corporate app development compared to 37.4% of developers standing behind Android. RIM’s BlackBerry, the old guard of enterprise mobility, came in a distant fourth behind Windows Phone with only 2% of developers supporting it”. (Acromobile.com, 2013)

“Thanks to the consumerization of information technology and the app store phenomenon Enterprise Mobile Applications are moving away from clunky form driven screens. Business-to-Enterprise (B2E) apps are now expected to provide polished and guided business process with zero learning curve. This of course is a mixed blessing. On one hand there is more up front work in mobile projects to “get it right”. On the other hand when successful there are many benefits to change management, training, process conformity, and increased throughput”. (Acromobile.com, 2013)

Many small businesses have developed their own dedicated mobile app as a way of harnessing the potential of modern digital communications. Seven core advantages can be realised if companies utilise mobile apps effectively: 

1. Be Visible to Customers at All Times

2. Create a Direct Marketing Channel

3. Provide Value to Your Customers

4. Build Brand and Recognition

5. Improve Customer Engagement

6. Stand Out From the Competition

7. Cultivate Customer Loyalty (Forbes,com, 2014)

 

Client Requirement

The client is looking for consultants to provide a report bid outlining how they would produce a study that outlines the following:

A scoping study to determine the necessary requirements of developing a business app for the Company X.

Project Timescale 

The duration of the project is 6 Months.

Deliverable

Consultants need to produce a 6,000 word report outlining the main objectives of the study and the methods that would be employed – following the structure provided. In addition, an ‘A3 Report’ summarising the approach to this project needs to be provided. 

Punctual Essays
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.