Outlook 2015 inbound marketing at almost zero cost
As pioneers in the development of Inbound Marketing in Mexico we have learned that there is nothing that clients value more than you tell them the truth, even if it affects your own interests as an agency.
Sky Marketing strives to be Pakistan’s biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like park view city extension.
If your company is running an Inbound Marketing methodology of any kind, surely you have had some experience working with freelancers.
If you own an Inbound Marketing agency, the idea of using freelancers to keep your costs low and limit your long-term commitments seems irresistible.
If you are running an Attraction Marketing program for your business, freelancers appear to be a viable option because they complement your team with skills that are lacking.
However, when you think about long-term success, maintaining your effort, and doing it efficiently, having freelancers might not be your best option.
Here are our tips to stop hiring freelancers in 2015.
FULL DEDICATION
Hiring someone part-time and paying them by the hour is a better option than paying the salary of a full-time marketing team member. But, our experience is actually 100% opposite.
We have found that hiring saves money in the long run and allows you to use these new resources in ways you would never consider with outside freelancers, which is always part-time.
To make a hiring decision, you need to have a clear vision of what your team should be and the amount of revenue you expect to see from your efforts.
This is easier said than done.
Teams looking for results with Inbound Marketing require a different set of roles than a traditional marketing department.
Metrics are instruments, content becomes the heart of every campaign. SEO strategy, social media marketing, and email marketing, along with lead generation efforts, are going to be at the core of what your team does on a day-to-day basis.
You don’t need to be an SEO expert or hire one to get your business found.
But, you need an integrated, keyword-focused Inbound Marketing program with a strong focus on creating strategic content, based on your buyer personas – that, in the long run, you should be able to do it without any freelancers.
SET A BUDGET
Another way to steer yourself away from freelancers is to set a budget.
You should allocate a certain amount of money for your freelancers based on what it would cost to hire someone at home.
First, determine your budget just below the cost of hiring someone full time.
As you get closer to that number and when it looks like you are going to pass or be older for a sustainable amount of time, you should stay away from freelancers and hire someone full time.
Resources:
THE IMPACT OF INNOVATION AND TECHNOLOGY ON THE REAL ESTATE MARKET
