Marketing research vii | MAR 3231 – Marketing Research | Columbia Southern University

Hello everyone, I have an Assignment for you today. This assignment must be DONE by Tuesday, March 30, 2021, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:

Instructions

After completing this unit, you should now have a better understanding of the ethical issues that can occur in every step of the research process, from identifying the problem to analyzing the data and presenting the information.

Below are several research case studies, one of which you will choose to review. Analyze the possible ethical implication of your chosen study. Based upon the details of your chosen case study, discuss the possible ethical implications to both the client and the researchers. Follow the instruction listed below.

Choose one of the following case studies:

Decision Analyst. (n.d.). A decision analyst proprietary panel of users. Retrieved from https://www.decisionanalyst.com/media/downloads/proprietarypaneltanningproducts.pdf (will be the 2nd attachment below)

Decision Analyst. (n.d.). A qualitative approach to understanding the path-to-purchase. Retrieved from https://www.decisionanalyst.com/media/downloads/QualitativePathtoPurchase.pdf (will be the 3rd attachment below)

Decision Analyst. (n.d.). A rose of any other color. Retrieved from https://www.decisionanalyst.com/media/downloads/RoseOfAnyOtherColor.pdf (will be the 4th attachment below)

Decision Analyst. (n.d.). China: A new world of possibilities. Retrieved from https://www.decisionanalyst.com/media/downloads/China-ANewWorldofPossibilities.pdf (will be the 5th attachment below)

After reviewing the case study, provide a summary of the case in your own words. Then, analyze the ethical implications involved in the study. In your analysis, be sure to answer the following questions:

How does ethics play a role in marketing research?
What are possible ethical implications for the client?
What are possible ethical implications for the researcher?
What should be included in the client/contract agreement to counteract ethical issues?

Your case study must be at least two pages in length, and at least one academic source should be used in addition to the case study itself. Any information from the sources must be cited and referenced in APA format, and your paper should be formatted in APA style.

By the way, the first attachment below which is a study guide. The 2nd through 5th attachments are the Case Studies (You must pick one to choose from). And lastly, below are several CSU articles from the study guide for this assignment. Any additional information must be cited & referenced. You are welcome to using other educational sites as long it’s pertaining to the topic. Be sure to use the resources below & be sure utilize the “Required Unit Resources” from the study guide for further information on this assignment. Remember NO PLAGIARISM & I need will need a PLAGIARISM REPORT upon completion.

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